Every business has that one powerful message that
makes people say YES!
It’s elusive, but once you have it, though…
Here’s the truth:
People don’t want your thing;
they want what your thing means to them.
When you find the meaning, you find the message.
Find your powerful message fast
without the trial and error
at the Brand Attraction Workshop.
Doug Milikien
It worked the next day
Michael's workshop was very eye-opening. Based on his suggestions to clarify my Brand Identity, I modified and simplified the language I use in my pitch. I tried the revised version the next day with a potential client and it instantly resonated with the listener, as she stated her company's culture was aligned with my values. It worked because I had a consulting with my values. It worked because I had a consulting agreement.
Are you in a crowded market struggling to get noticed and
feeling like your real value is hard to communicate?
Don’t waste money marketing the
wrong message…
You should know this first
DIFFERENTIATION and RESONANCE
are the result of answering two questions:
1. What is the main outcome I get from working with you?
2. Do you believe the same thing I do?
1
Businesses might do an OK job of communicating the first thing, but not always.
They hardly ever communicate the second thing. And you guessed it… that’s what attracts customers.
2
It’s a result of how the brain is wired to feel trust and attraction.
When you align your communication to how we are wired to feel trust your message becomes more meaningful and makes your audience want to say YES!
3
1
DIFFERENTIATION and RESONANCE
are the result of answering two questions:
1. What is the main outcome I get from working with you?
2. Do you believe the same thing I do?
2
Businesses might do an OK job of communicating the first
thing, but not always.
They hardly ever communicate the second thing. And you
guessed it… that’s what attracts customers.
3
It’s a result of how the brain is wired to feel trust and attraction.
When you align your communication to how we are wired to feel trust your message becomes
more meaningful and makes your audience want to say YES!
Hi,
I’m Michael
Liebowitz.
I’m on a mission to show business owners how to stop being overlooked and start attracting their ideal customers and clients. By combining behavioral neurology and brand strategy, I’ve helped dozens of business leaders find their unique, resonant message without the trial and error.
Hi,
I’m Michael
Liebowitz.
I combine behavioral neurology and brand strategy to look past the superficial and help you uncover your singular brand identity. One that is more meaningful and compelling both for your customer and for you.
You made it all the way here… good! I like people who like to learn new things and have a drive to succeed. If you’re reading this I suspect that’s you.
I want to give you something.
Here are some really useful eBooks you can download for free. Enjoy.
The Neurology of YES
How we are wired to buy
- Explore how our brain is designed to receive messages.
- What kind of messages work the best at creating attraction and the desire to buy.
- Examples of successful brand messaging and why they work
Big Brand Mistakes
That most businesses don’t know they’re making
- The often used messaging mistakes that are actually
losing you customers. - What you should do instead..
- How to turn the mistake into a brand win.
The Neurology of YES
How we are wired to buy
- Explore how our brain is designed to receive messages.
- What kind of messages work the best at creating attraction and the desire to buy.
- Examples of successful brand messaging and why they work
Big Brand Mistakes
That most businesses don’t know they’re making
- The often used messaging mistakes that are actually
losing you customers. - What you should do instead..
- How to turn the mistake into a brand win.
